September 11, 2014 @ 1:00 pm – 2:00 pm
Online webcast
The Freshwater Trust

Register now for the webinar

Join Alex Johnson of The Freshwater Trust to explore how a water quality trading program might be the right solution for meeting your Clean Water Act compliance obligations.

Water quality trading programs can bring together a watershed’s dischargers for a holistic approach to improving water quality, restoring habitat and applying public money in more cost-effective and ecologically appropriate ways.

This informative webinar will cover:

  • What is water quality trading and who can participate (regulated entities, farmers, landowners, others)
  • How your local ecology as well as your projected future exceedance factor into the size and cost of a trading program
  • When and why you should conduct a feasibility analysis and identify gaps
  • How to determine if you should move ahead and develop a WQT program for your facility
  • How to build an RFP and manage a WQT program to achieve compliance

Alex will provide examples of successful water quality trading programs for wastewater utilities, including the temperature programs for the Cities of Medford and Eugene/Springfield, OR. Ongoing feasibility studies with the Cities of Santa Rosa, CA and Meridian, ID will also be discussed, as well as a phosphorus trading project in the Klamath Basin. These examples all use a “brokered transaction model” for developing credits and implementing water quality trading programs.

Who should attend:

  • City and municipal managers
  • Wastewater treatment/clean water managers and operators
  • Consulting engineers
  • Watershed group members
  • Restoration professionals


If you can’t attend the live presentation, this webinar will be recorded and made available at a later date.

Alex-Johnson-The-Freshwater-TrustAlex Johnson has been closely involved in the analysis, development and implementation of some of the first water quality trading programs in the Pacific Northwest. He has deep experience working directly with private and public entities on regulatory issues to build natural compliance solutions. He leads The Freshwater Trust’s role as trading program broker to ensure regulatory compliance with the Clean Water Act and is intensely familiar with the logistics, costs and contracting necessary to achieve both trading project success and watershed restoration.