On March 22, the Water Environment Federation (WEF) launched Water’s Worth It, a public messaging campaign and website. The campaign goal is to show that water should be clear but not invisible, as it is indispensable to jobs, the economy, our health, and our communities. “It’s time that water takes its rightful place in the national conversation,” said WEF Executive Director Jeff Eger. “It’s an issue that demands attention, understanding, and support. WATER’S WORTH IT was created to address that compelling need and to raise the profile of the water professionals who are on the front lines every day protecting public health and the environment.” Read more and check out the website for materials to customize your own Water’s Worth It campaign.

Remember that WEF also has a stormwater bill stuffer and a variety of free stormwater outreach resources.